01 · Discovery source Where do new customers most often find your business?Choose the source you see most often across Southern Colorado or your usual service area.
We know the main source, such as referrals or local search It comes from several places and is hard to compare We are not sure how most new inquiries find us
02 · Mobile first impression On a phone, how does your main online presence feel at first glance?Use your website, Google Business Profile, or the page you most often share.
Current, easy to scan, and clear about what we do Mostly usable, with a few parts that feel dated or crowded Hard to judge or not something we review on a phone
03 · Clear next step Can a visitor quickly tell what to do next?Think about the first screen a prospective customer sees.
Yes, one practical next step is easy to find There are several choices or the next step is not prominent No, a visitor would need to look around first
04 · Primary inquiry action What is it like to use your main contact or request action?Use the actual call, form, text, or request path customers use today.
Simple to find and complete on a phone Possible, but it asks for more effort or has competing options Hard to find, awkward to use, or not clearly defined
05 · Response handoff After an inquiry arrives, how consistent is the handoff?Choose what is true most of the time, including busy days.
The right person sees it and has a consistent next step It usually works, but depends on who is available The response path varies or is not documented
06 · Inquiry details Where are inquiry details tracked after they arrive?Think about the place your team can refer to when following up.
One shared place the team uses consistently A few places, with some manual handoff Separate inboxes, messages, notes, or no regular record